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Welcome to DataWG.com, where learning business intellegence and data warehousing is made easy. Focus of the site is to provide useful resources for BI developers and also helping organizations in their endeavor to achieve better BI system.

Memphis cops use predictive analytics to fight crime

It can sometimes be hard to pinpoint the return on investment in a particular technology, but police officials in Memphis say they are getting major results from using predictive analytics technology to fight crime.

Several years ago, Memphis police began developing a program called Blue CRUSH (Criminal Reduction Utilizing Statistical History) along with the University of Memphis' Department of Criminology and Criminal Justice.

Quantivo 4 Enables One-step Query Analysis to Behavioral Marketing

Quantivo, an on-demand behavioral analytics vendor, has announced that Quantivo 4 now includes innovative one-step query analysis capabilities. Marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources, and time dimensions all within a single query. This highly targeted approach to analytics gives marketers and advertisers the ability to instantly understand customer behavior trends at any level, identify market opportunities, and execute more effective and profitable campaigns.

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